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Grammy winner and record-breaking artist Lil Nas X still has his debut single stuck in everyone’s head three years after it was released. When Montero blessed the world with his song Old Town Road, and it made him rich and became a millionaire. With his accumulated wealth, Forbes even included him on the list of 30 Under 30. With the success he is experiencing right now, some experts have branded him as the artist who is a full-blown marketing genius for the way he handled his ladder to success. Aside from carefully climbing his success ladder, he also earns and spends his wealth carefully, takes a look at how he spends and earns his wealth.
Spends: Designer Clothes
If you are a fan, you probably know by now that Lil Nas X’s wardrobe is showy and flashy. He has no problem spending thousands of dollars on his attire. He always looks his best every time a camera takes a photo of him. He is always covered with luxurious designer brands such as Chanel, Gucci and Prada. The said luxury brands are his go to favorites when it comes to his outfit. His clothing style can be considered as eccentric and eclectic as well. He does wear designer clothes from his casual outfits to some elaborate designer outfits.
Earns: Music Career
The Georgian singer went from a regular teen to a superstar singer in the span of one year. When he uploaded his song Old Town Road on the independent music service of Amuse, the song surges through the spring and booted the song on Billboard for the country charts. When summer came, a major record label signed Lil Nas X and released his series of remixes which bumped his hit song to 1.8 billion spins in the U.S alone. With his success as a musician, he is reportedly made about $14 million through his music.
Spends: Treating His Family
When it comes to spending on himself, Lil Nas X is pretty modest, and when it comes to his family, he does splurge from time to time. He always treats them at every opportunity he gets to make them feel loved. He loves gathering his family and friends and will certainly be the one to pick up the tab. Just like when he received his first ever pay check from his music, the first thing he did was to treat his family to a wonderful trip to the bowling alley where he dropped thousands to treat them. Lil Nas X rented the entire place so that they can have the private bowling experience of their life and it was reported that the bill reached about $8,000 and he does not have a problem paying for it.
Earns: Partnering With Taco Bell
Lil Nas X was appointed as Taco Bell’s Chief Impact Officer last year. The record-smashing hip-hop artist was unveiled as the brand’s Chief Impact Officer last August 2021. The food brand also released a new commercial where their upcoming Toasted Breakfast Burritos is featured with Lil Nas X. The ad shows him wearing a beautiful pink wig and suit while performing in a person’s dream and said that there is only one delicious reason to wave the person’s perfect dream a farewell, and that is the Breakfast Burritos. Although the amount of the said deal was not disclosed to the public, he reportedly earned millions from the said partnership.
Spends: Jewelry
Lil Nas X splurges on his clothing and but he also splurges on accessorizing himself. He buys expensive designer clothes and pairs them with equally expensive jewelries. He loves wearing bling bling on his body and loves having a shiny jewelry accents on his clothes. Just like his clothing, he drops thousands of dollars on his jewelries and some of his accessories even have diamonds on it.
Earns: YouTube Channel
Lil Nas X’s YouTube Channel receives approximately 103.26 million views on a monthly basis which is roughly about 3.44 million views per day. His monetized YouTube channel generates revenue for every thousands video views by playing ads. YouTube pays a thousand video views an estimated amount of $3 to $7 per. With this as basis, Lil Nas X can earn about $400,000 monthly for his million views which totals to about $6.2 million annually.
Spends: Expensive Gifts
American rapper and singer is reportedly very generous when talking about spending on his friends. He likes giving gifts to his friends and does not really care how much it would cost him. It was reported that he gave away Maserati GranTurismo worth $200,000 to Billy Ray Cyrus. The two of them collaborated for the song Old Town Road and since it became a worldwide success for the two of them, Lil Nas X felt like he needed to thank Billy Ray for his success and giving him a car Maserati GranTurismo seems to be the best way to thank you.
Spends: Dream House
At an early age of 21 years old, the rapper is already a proud first-time homeowner as he bought a pad located in Sherman Oaks. The two-time Grammy winner posted numerous pictures of his new home on his social media account. Lil Nas X purchased the home for $2.35 million and currently resides in the mansion at the moment. The 2580 square feet property boasts four bedrooms and four bathrooms. The detailing of the mansion is reportedly some of the high-end materials such as the floating concrete steps over the massive waterfall which dribbles on the right side of the pond.
READ NEXT: Lil Nas X Expresses Regret Over A $2,000 Purchase After Signing Recording Contract
Sources: Forbes, Cosmopolitan, People, VMan
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