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- The highest-paid Instagram influencers include Justin Bieber, Khloé Kardashian, and Beyoncé, with potential earnings ranging from $1.76 million to $1.88 million per sponsored post.
- Kim Kardashian, Ariana Grande, and Dwayne Johnson also rank among the top earners on Instagram, making $2.17 million to $2.32 million per post.
- Kylie Jenner, Selena Gomez, Lionel Messi, and Cristiano Ronaldo round out the list, with potential earnings ranging from $2.38 million to $3.23 million per sponsored post.
Instagram, the photo and video-sharing social networking service owned by Meta Platforms, has grown to become a social media heavyweight, housing half a million influencers worldwide and over two billion active users monthly, making Instagram the fourth most popular social media in the world in terms of MAUs (monthly active users).
The relationship between Instagram and its influencers has ushered in a dramatic rise in their paychecks, as they take advertising to the next level by being an anchor between the producers and the potential target customers.
Here, we will take a look into the highest-paid Instagram influencers right now, based on their projected "cost per post" for sponsored content.
RelatedThe Highest-Paid Celebrity Endorsements, From Multi-Millions To A Billion
Celebrities command high fees in mutually lucrative "brand collabs," with the highest-paid celebrity endorsement reportedly valued at $1 billion.10 Justin Bieber (@justinbieber) - $1.76 Million
Singer and songwriter Justin Bieber is the highest-paid Canadian Instagram influencer with 293 million followers.
He became famous at a young age after being discovered by Scooter Braun, a famed record industry entrepreneur. Bieber got signed to RBMG Records in 2008, making waves with his debut seven-track EP MY World in 2009, and went on to become a teen idol.
Justin is no stranger to fame, and his popularity has been on the rise. He is in collaboration with Vespa, Forever 21, Tim Hortons and Crocs.
9 Khloe Kardashian (@khloekardashian) - $1.86 Million
Khloe Kardashian is a businesswoman who became popular through the reality television series Keeping Up With The Kardashians.
The series' success birthed Kourtney & Khloe Take Miami, and Kourtney & Khloe Take The Hamptons. Khloe became the third highest-paid Kardashian/Jenner, just behind Kylie Jenner and Kim Kardashian.
She co-founded Good American and has endorsed brands like Fashion Nova, Amazon, and Calvin Klein.
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The Kardashian-Jenner clan may have gotten their fame from reality television, but they launched that reality TV stardom into multiple businesses.With 311 million followers, Khloe makes $1.86 million per post on Instagram.
8 Beyonce Knowles (@Beyonce) - $1.88 Million
The singer, songwriter and businesswoman, popularly known as Queen Bey, is no stranger to the spotlight and fame.
Beyonce rose to fame as a member of the R&B group Destiny's Child, one of the best-selling "girl groups," and she was named the greatest vocalist of all time by Rolling Stone.
She has endorsed brands like Topshop, PepsiCo, L'Oreal, and American Express, and has kept the eighth position for the third year in a row with 320 million followers.
7 Kim Kardashian (@kimkardashian) - $2.17 Million
Reality television star, internet personality, and businesswoman Kim Kardashian rose to fame through the reality television show Keeping Up With The Kardashians in 2007, which brought her extended family to fame along with her.
Kim has since solidified her online presence, accumulating 364 million followers.
Kim is the second child in a family of four, with Kourtney as her elder sister and Khloe and Robert as her younger siblings.
Many often see Kim as the reason her family became famous, as she was the first of the Kardashian/Jenner clan to hit the A-list.
6 Ariana Grande (@arianagrande) - $2.26 Million
Ariana Grande is a pop singer and actress who became famous at a young age; she was renowned for her four-octave vocal range.
In 2008, she starred in the Broadway play 13, propelling her to her breakthrough role on the Nickelodeon TV series Victorious as Cat Valentine; she later starred in a spin-off show, Sam & Cat.
Grande was discovered by Republic Records through her YouTube song covers. Her debut album was Yours Truly, and she released several commercially successful singles.
As a result, Ariana became the second-highest-paid Instagrammer in 2019. Currently, she is in sixth place, with 381 million followers.
5 Dwayne Johnson (@therock) - $2.32 Million
Dwayne Johnson, also known as "The Rock," started as a wrestler in the WWF, which was later changed to WWE.
After a successful career in wrestling, Johnson ventured into acting and made his acting debut in The Mummy Returns. Dwayne has stood as solidly as a rock in the fifth position among the highest-paid influencers on Instagram since 2022, with over 394 million followers.
Due to the actor's physique and training program, he is an ideal influencer for health and fitness brands.
RelatedThe Rock Is Cooking: Dwayne Johnson's Most Profitable Movies
Dwayne "The Rock" Johnson, a wrestling legend turned box office powerhouse, has starred in over 60 films.The Rock's collaborations include VOSS Water, Apple, Ford, Under Armour, Seven Bucks Production, Termana Tequila, and Got Milk.
4 Kylie Jenner (@kyliejenner) - $2.38 Million
Kylie Jenner, a Kardashian family member, also first rose to stardom through her family's reality television series, Keeping Up With The Kardashians.
Kylie promotes luxury fashion and beauty brands, and owns the Kylie Cosmetics brand. She recently collaborated to design a line of fashion accessories with Balmain.
Kylie was runner-up in this category of the highest-paid Instagram influencers, but after the birth of her second child, she fell to fourth place in 2023 with 399 million followers.
Kylie is also in collaboration with Puma, Adidas, Calvin Klein, and Skims, among others.
3 Selena Gomez (@selenagomez) - $2.55 Million
Selena Gomez's fame and influence have risen, and she has 430 million followers on Instagram.
The singer and actress has been featured in numerous movies, starting with Barney & Friends, and served as an executive producer on the Netflix Series 13 Reasons Why.
Selena is a powerhouse in the music industry with seven million albums and 22 million singles sold; she also launched a clothing and makeup line and a product company.
She's an influencer for multiple brands like Adidas, Coca-Cola, Pantene, Puma and her own brand, Rare Beauty, which saw her make a whopping $60 million in the first year of its inception.
2 Lionel Messi (@leomessi) - $2.59 Million
The living Argentine football legend who played for Barcelona, Paris Saint-Germain, and currently for Inter Miami is known for breaking and setting new records, not just in football, but in everything.
With 494 million followers on Instagram, Lionel Messi is the second most followed man on earth, only behind his football rival Cristiano Ronaldo.
After Messi and Argentina's hard-fought victory to become the world champions, his commemorating post to the milestone raked in 67 million likes ... leading to Messi holding the world record for Instagram's most likes on a single post.
Messi is no stranger to brand sponsorships and endorsements, including Lay's, Adidas, Gatorade, J&T Express, MasterCard, Pro Evolution Soccer, Hard Rock International, and Pepsi.
RelatedRonaldo Vs Messi: Who Is The Richest Athlete?
Explore the fortunes of these two football legends in this in-depth comparison of their wealth.1 Cristiano Ronaldo (@cristiano) - $3.23 Million
Whether one is a football enthusiast or not, Cristiano Ronaldo is a name nearly everybody knows; this legend of the pitch needs no introduction.
The legendary Portuguese superstar (arguably the greatest of all time) has not only shown his dominance on the pitch, having played for different clubs, winning numerous trophies and breaking records, the football legend has also shown that his online presence and persona is unmatched.
Ronaldo is currently the most followed person on Instagram, with 616 million followers. Any brand would go out of their way to get him on board, based on his massive follower count alone.
His brand endorsements include Nike, Herbalife, DAZN, Garena Free Fire, Livescore, Binance, and Louis Vuitton.
Based on per-post compensation rates, Cristiano Ronaldo was the highest-paid influencer in 2023, rating $3.2 million per sponsored post.
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