American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede. Skims has a focus on body positivity and inclusivity across the brand and practice inclusive sizing. The company was valued at over $3.2 billion in January 2022, SKIMS’ faces are Snoop Dog and his family.
The shape- and loungewear brand returned this week with its Holiday 2022 campaign starring the West Coast rapper, his wife Shante Broadus, as well as their children and grandchildren. They were named SKIMS’ Family of the Year, a title previously bestowed upon Teyana Taylor, Iman Shumpert, and their daughters, according to Complex.
“I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign!” Snoop said in a statement. “It’s the first time we’ve been featured in a campaign all together and we all loved the super soft, comfy outfits. The Broadus family will definitely be wearing matching SKIMS this holiday season!”
The SKIMS Holiday 2022 campaign showcases the brand’s loungewear designs for adults and kids. The family is decked out in the matching pieces from the Fleece Sleep Sets as well as the Cozy Collection. The offerings include unisex pullover sweatshirts, soft-knit joggers, plaid-patterned onesies, blankets, and slippers.
The collections are available now on SKIMS’ web store.
Sources: Complex.
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