Highlights
- Taylor Swift's feature film based on her Eras tour has already recouped its $20 million budget with pre-sale ticket sales of $37 million.
- The film's success is evidenced by the fact that it made back its production costs within a few hours of the pre-sale window opening.
- The movie has the potential to be a huge success, with projections suggesting it could make over $100 million in its opening weekend, similar to the tour's projected $1 billion profits.
Taylor is following up her Eras tour with a feature film, which is already on track to have comparable financial success, as the film already made back its $20 million budget before it even hit theatres. Taylor Swift: The Eras Tour has apparently raked in ticket sales that exceed its production costs weeks before its cinematic release.
It’s been reported that the creation of the movie is estimated to have incurred expenses ranging from $10 to $20 million. It remains uncertain whether this budget solely encompasses the filming of the movie during her Los Angeles performances or if it extends to cover expenses related to marketing, distribution, and other associated costs.
The movie had an unprecedented level of success during the initial pre-sale ticket launch through AMC (the theatre chain responsible for distributing the film).
As per a report by Variety, AMC disclosed that the movie amassed a staggering $26 million in ticket sales within the first three hours of the pre-sale window. This means that Taylor was able to recoup the documentary's production costs within a mere fraction of a day – an impressive feat.
Moreover, the film went on to amass a whopping $37 million in pre-sales during the initial 24-hour period. This figure potentially exceeds the film’s budget by threefold, especially if the production costs leaned towards the lower end of the estimated range.
Based on industry forecasts, Taylor Swift: The Eras Tour has the potential to become one of the year's most successful films solely based on its opening weekend performance, as it could make a staggering $100 million or even more within the initial days of its release.
This would be fitting, considering that Taylor’s Eras tour has become ground-breaking, as it’s on track to make more than $1 billion in profits. The singer made sure to give back to the employees making the tour a possibility, as she recently handed out $55 million in bonuses after concluding the North American leg of the tour.
The huge bonus was divided between everyone working on the tour, including dancers, sound technicians, catering personnel, and many others. The tour’s truck drivers alone each received $100,000 individual bonuses. With 50 truckers actively working for the tour, their combined bonuses accumulated to more than $5 million.
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