Highlights

  • Taylor Swift's Super Bowl outfit cost a whopping $50,000, showcasing her dedication to supporting her boyfriend Travis Kelce and his team, the Chiefs.
  • Taylor's accessories were personalized and expensive, featuring references to Kelce's jersey number and totaling thousands of dollars.
  • Both Taylor and Travis have seen increases in their net worth and popularity due to their high-profile relationship, with Travis investing in a $6 million property and potentially preparing for an engagement.

Plenty of famous faces attended the Super Bowl on Sunday to witness the NFL’s biggest event of the year, but perhaps none of the spectators were as talked about at Taylor Swift, who was in the stands with her squad to support her boyfriend, Travis Kelce.

The singer looked stylish in an all-black ensemble, abandoning the classic red and white colors she’s been rocking to Chiefs games since going public with their romance in September, a palette that made sense given they’re the team colors.

Though Taylor’s choice of outfit may have seemed simple considering the monochromatic theme, it apparently cost the songstress a small fortune. As per Page Six, Taylor’s entire look cost $50,000, with her accessories bringing up the total.

The Eras hitmaker’s outfit included a Dion Lee corset priced at $720, a Wear by Erin Andrews bomber jacket valued at $130, and bedazzled Area jeans amounting to $695.

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Taylor’s accessories showed off her devotion to Kelce, with several pieces referencing his jersey number. Noteworthy among these were a Stephanie Gottlieb "87" necklace priced at $4,250 and a dazzling Judith Leiber football clutch valued at $4,495.

Taylor also wore a Stephanie Gottlieb tennis choker worth $7,500, a Retrouvai ruby ring valued at $3,210, and three ruby pieces from Shay — a solitaire necklace priced at $5,420, an eternity band at $5,660, and a stretch bracelet amounting to $19,950.

Taylor became a billionaire last year thanks to her success of the Eras tour, which is continuing into 2024 and stands to increase the singer’s reported $1 billion net worth even more . Thus, it’s not surprising that Taylor spent a small fortune on her Super Bowl outfit.

Taylor Swift

Her boyfriend Travis Kelce has also seen a rise in his net worth in the last six months, largely due to his relationship with Taylor. Reports have confirmed the athlete’s jersey sales have increased thanks to the newfound popularity their high-profile relationship has brought him.

Moreover, Travis has experienced a boost in his following on social media, resulting in more paid brand deal and collaboration opportunities. It’s also brought notoriety for his New Heights podcast, which he co-hosts with his brother Jason Kelce and is the way he first caught Taylor’s attention.

Travis invested some of his newfound wealth into a $6 million property at the end of last year, reportedly with heightened security features now that his fame has skyrocketed. But with rumors the Chiefs player is thinking of proposing to Swift, he may be sinking a small fortune into a diamond ring, too.

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