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Highlights

  • Franchise filmmaking has a long history, beginning in the early 1900s and gaining popularity with box office hits like James Bond and Star Wars in the mid-20th century.
  • The success of franchises is attributed to factors such as a dedicated fan base, blockbuster appeal, and additional revenue streams like merchandising and theme parks.
  • The Marvel Cinematic Universe (MCU) is currently the highest-grossing franchise, but other notable franchises include the X-Men , DC Extended Universe, Batman , Fast & Furious, Avengers, James Bond, Spider-Man, The Wizarding World (Harry Potter) , and Star Wars .

Franchise filmmaking began in the early 1900s with the release of Zorro And The Lone Ranger.

These movies were popular among movie-goers, and film production companies realized they could rake in cash at the box office by spawning sequels.

In the 1950s and 1960s, franchises took off with blockbuster hits like James Bond, Star Wars, and Superman.

The idea of creating a string of stories with familiar characters fascinated audiences by offering something recognizable yet new and suspenseful.

There are a good number of reasons why franchises are commercially successful.

Franchises often have a large dedicated fan base, which helps generate buzz and excitement for new films in the series.

In addition, the rise of blockbuster films helped franchise movie-making as they are designed to appeal to a general audience due to their big budgets and star-studded casts.

Franchise movies also generate revenue through merchandising, theme parks, and video games, making them very profitable for studios.

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10 X-Men - $6.08 Billion

X-Men

Although the Marvel Cinematic Universe prides itself as the biggest superhero franchise of all time, the X-Men franchise ran so the MCU could walk.

The X-Men movies used to do incredible numbers at the box office.

The first movie in the franchise, X-Men, was released in 2000 and followed the usual format for blockbusters: an action-thriller, a star-studded cast, and a great story.

The film secured $296 million at the box office on a budget of $75 million, paving the way for the X-Men franchise.

As of 2023, the X-Men film franchise has released 13 films and has grossed over $6.08 billion worldwide.

The total budget of the franchise is estimated to be around $1.74 billion.

In March 2019, The Walt Disney Company purchased the film and television rights for X-Men after the acquisition deal of 21st Century Fox was completed for $71 billion. The X-Men film franchise is currently in a state of flux.

Exact details of the X-Men's integration into the Marvel Cinematic Universe are yet to be disclosed, but it is clear that the franchise remains one of the most popular and profitable superhero film franchises of all time.

Movie Name

Release Year

Worldwide Gross Revenue

X-men

2000

$296,872,367

X-men 2

2003

$406,348,630

X-men: The Last Stand

2006

$459,260,946

X-men Origins: Wolverine

2009

$374,825,760

X-men: First Class

2011

$355,408,305

The Wolverine

2013

$416,456,852

X-men: Days of Future Past

2014

$747,862,775

Deadpool

2016

$781,947,691

X-men: Apocalypse

2016

$542,537,546

Logan

2017

$614,202,315

Deadpool 2

2018

$786,362,370

Dark Phoenix

2019

$246,356,895

The New Mutants

2020

$44,608,257

9 DC Extended Universe - $6.68 Billion

Batman Vs Superman

The DCEU, managed by Warner Bros. Pictures, is a household name in comic book adaptation.

Recently, the DC franchise has been languishing in the wake of its rival superhero franchise, the MCU.

The DCEU began in 2013 with the release of Man Of Steel, followed by Batman v Superman: Dawn Of Justice and twelve other movies.

The franchise has had a mixed reception, with lukewarm critical acclaim and respectable box office returns.

Despite its flaws, the DCEU has a large and dedicated fan base who are always eager to devour whatever cinematic concoctions they are served to help keep the franchise afloat.

The DCEU has 14 movies that have grossed $6.68 billion worldwide, with a total budget of around $2.7 billion.

The DCEU has a great future ahead as Warner Bros.'s plan to restructure the franchise is already underway, with the appointment of James Gunn as the chairman to spearhead the movie productions.

Movie Name

Release Year

Worldwide Gross Revenue

Man of Steel

2013

$667,999,518

Batman v Superman: Dawn of Justice

2016

$872,395,091

Suicide Squad

2016

$745,744,980

Wonder Woman

2017

$817,691,766

Justice League

2017

$655,945,209

Aquaman

2018

$1,143,758,700

Shazam!

2019

$363,563,907

Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn

2020

$201,005,552

Wonder Woman 1984

2020

$166,360,232

The Suicide Squad

2021

$167,097,737

Black Adam

2022

$390,323,855

Shazam! Fury of the Gods

2023

$132,192,362

The Flash

2023

$266,516,138

Blue Beetle

2023

$128,776,673

8 Batman - $6.84 Billion

Batman

As one of the most popular comic book heroes of all time, Batman has had immense success in any medium; live-action, animation or printed pages, solidifying its iconic status across diverse storytelling platforms.

The Caped Crusader has been brought to life by ten different actors in both live-action films and on television.

The Batman film franchise has been through a number of different iterations over the years, from the campy and colorful Batman: The Movie released in 1966, to Matt Reeves' The Batman.

The Batman film franchise has released 14 films and has grossed over $6.84 billion at the box office.

Christopher Nolan's The Dark Knight Rises is the highest-grossing installment, earning over a billion, with The Joker right behind it, pulling in $1.06 billion.

Movie Name

Release Year

Worldwide Gross Revenue

Batman

1989

$411,348,924

Batman Returns

1992

$266,824,291

Batman: Mask of the Phantasm

1993

$5,635,204

Batman Forever

1995

$336,529,144

Batman & Robin

1997

$238,317,814

Catwoman

2004

$82,078,046

Batman Begins

2005

$356,770,593

The Dark Knight

2008

$998,725,484

The Dark Knight Rises

2012

$1,082,228,107

Batman v Superman: Dawn of Justice

2016

$872,395,091

Batman: The Killing Joke

2016

$4,361,038

The Lego Batman Movie

2017

$310,563,096

Batman and Harley Quinn

2017

$39,091

Joker

2019

$1,064,085,246

The Batman

2022

$765,950,479

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7 Fast & Furious - $7.33 Billion

Fast And Furious

No one could have foreseen that what started as a simplistic action-packed car chase film would grow into a multi-billion dollar household franchise.

The Fast & Furious franchise centers on illegal street racing, heists, and espionage, creating thrilling stories that have raked in $7.33 billion at the box office.

The F&F stands out as one of the highest-grossing franchises that do not rely on superheroes, wizards, Jedis, and things that go bump in the night to deliver a fantastic cinematic experience to its loyal fan base.

The franchise began in 2001 with the release of The Fast And The Furious, which starred Vin Diesel and the now-late Paul Walker.

The franchise has since spawned nine sequels, all of which have been successful at the box office.

The highest-grossing installment in the franchise is Furious 7, which grossed over $1.5 billion worldwide.

Movie Name

Release Year

Worldwide Gross Revenue

The Fast and the Furious

2001

$206,458,372

2 Fast 2 Furious

2003

$236,410,607

The Fast and the Furious: Tokyo Drift

2006

$157,794,205

Fast & Furious

2009

$359,347,833

Fast Five

2011

$629,975,898

Fast and Furious 6

2013

$789,300,444

Furious 7

2015

$1,511,986,364

The Fate of the Furious

2017

$1,235,534,014

Fast & Furious Presents: Hobbs and Shaw

2019

$760,732,926

F9: The Fast Saga

2021

$719,360,510

Fast X

2023

$714,414,470

6 Avengers - $7.77 Billion

The Avengers (2012)

Marvel's superhero ensemble, the Avengers, assembled for the first time in 2012.

Although the Avengers' plot is woven throughout the broader storyline of the MCU, the franchise has carved out its own identity and has achieved box office clout in the process.

The Avengers franchise currently has four movies to its name, grossing over $7.7 billion worldwide.

All four movies crossed the one billion dollar mark, with the grand finale (Endgame) hitting $2.7 billion and becoming the second highest-grossing movie of all time.

Tony Stark's crew is the only franchise on the list with the fewest movies to its name, a testament to their strategic storytelling and box office flex.

The franchise mastered the art of transforming comic book characters that few people cared about into iconic movie characters that not only spellbound dedicated fans but also resonated with the general audience.

Movie Name

Release Year

Worldwide Gross Revenue

The Avengers

2012

$1,515,100,211

Avengers: Age of Ultron

2015

$1,395,316,979

Avengers: Infinity War

2018

$2,048,359,754

Avengers: Endgame

2019

$2,788,912,285

5 James Bond - $7.84 Billion

James Bond

Based on Ian Fleming's award-winning book series, the James Bond movie franchise is one of the very first major franchises in the industry.

The franchise's first entry Dr. No was released in 1962 and starred the legendary Sir Sean Connery as the titular character.

The Academy-award-winning actor went on to portray the British secret agent six more times in 21 years. The James Bond film franchise is one of the longest-running, spawning 27 films in six decades.

The James Bond film franchise has grossed over $7.87 billion at the box office, with Daniel Craig's Skyfall at the apex as the highest-grossing installment in the franchise, bringing in $1.1 million worldwide.

Movie Name

Release Year

Worldwide Gross Revenue

Dr. No

1963

$59,567,035

From Russia With Love

1964

$78,900,000

Goldfinger

1964

$124,900,000

Thunderball

1965

$141,200,000

Casino Royale

1967

$41,744,718

You Only Live Twice

1967

$111,600,000

On Her Majesty's Secret Service

1969

$82,000,000

Diamonds Are Forever

1971

$115,999,985

Live and Let Die

1973

$161,800,000

The Man with the Golden Gun

1974

$97,600,000

The Spy Who Loved Me

1977

$185,400,000

Moonraker

1979

$210,300,000

For Your Eyes Only

1981

$195,300,000

Octopussy

1983

$187,500,000

Never Say Never Again

1983

$160,000,000

A View to a Kill

1985

$152,627,960

The Living Daylights

1987

$191,199,996

Licence to Kill

1989

$156,167,015

Goldeneye

1995

$356,429,933

Tomorrow Never Dies

1997

$339,504,276

The World is Not Enough

1999

$361,730,660

Die Another Day

2002

$431,942,139

Casino Royale

2006

$594,420,216

Quantum of Solace

2008

$591,692,078

Skyfall

2012

$1,110,526,981

Spectre

2015

$879,077,344

No Time to Die

2021

$759,959,662

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4 The Wizarding World (Harry Potter) - $9.66 Billion

Harry Potter

The Wizarding World encompasses the Harry Potter franchise as well as its spin-off prequel series, Fantastic Beasts.

J.K. Rowling's magical world was brought to life on screen with the premiere of Harry Potter And The Sorcerer's Stone in 2001.

It was followed by seven Harry Potter sequels, beginning with Harry Potter And The Chamber Of Secrets in 2002, and ending with Harry Potter And The Deathly Hallows – Part 2 in 2011, nearly ten years after the first film's release.

Fantastic Beasts And Where To Find Them is the first film in the spin-off/prequel Fantastic Beasts series. A sequel, Fantastic Beasts: The Crimes Of Grindelwald, was released in 2018.

A third film, Fantastic Beasts: The Secrets Of Dumbledore, was released in 2022. The Wizarding World has brought in $9.66 billion at the box office.

Harry Potter And The Deathly Hallows – Part 2 generated $1.34 billion worldwide, making it the most profitable installment in the franchise.

Movie Name

Release Year

Worldwide Gross Revenue

Harry Potter and the Sorcerer’s Stone

2001

$963,667,273

Harry Potter and the Chamber of Secrets

2002

$874,954,228

Harry Potter and the Prisoner of Azkaban

2004

$783,227,178

Harry Potter and the Goblet of Fire

2005

$886,742,787

Harry Potter and the Order of the Phoenix

2007

$939,619,849

Harry Potter and the Half-Blood Prince

2009

$929,411,069

Harry Potter and the Deathly Hallows: Part I

2010

$951,032,438

Harry Potter and the Deathly Hallows: Part II

2011

$1,313,548,963

Fantastic Beasts and Where to Find Them

2016

$811,724,385

Fantastic Beasts: The Crimes of Grindelwald

2018

$648,455,339

Fantastic Beasts: The Secrets of Dumbledore

2022

$404,560,145

3 Star Wars - $10.32 Billion

Star Wars

The now legendary director George Lucas created this fictional universe in 1977, when Episode IV: A New Hope premiered.

The film grossed $775,398,007, which was huge at the time. Adjusted for inflation,A New Hope made more than $2.5 billion.

Star Wars as a franchise has expanded to include ten additional feature films, as well as various spin-off films, television series, books, comics, video games, and theme park attractions.

The franchise has morphed into a cultural phenomenon that has entertained audiences for over four decades.

The Star Wars franchise is the most successful non-superhero franchise, spanning trilogies, a pair of anthology films, and an animated iteration (Clone Wars).

The highest-grossing Star Wars film by nominal revenue is Star Wars: The Force Awakens, which grossed slightly more than $2 billion worldwide and is the fourth-highest-grossing movie of all time.

Movie Name

Release Year

Worldwide Gross Revenue

Star Wars Ep. IV: A New Hope

1977

$775,398,007

Star Wars Ep. V: The Empire Strikes Back

1980

$549,001,086

Star Wars Ep. VI: Return of the Jedi

1983

$482,365,284

Star Wars Ep. I: The Phantom Menace

1999

$1,027,044,677

Star Wars Ep. II: Attack of the Clones

2002

$656,695,615

Star Wars Ep. III: Revenge of the Sith

2005

$848,998,877

Star Wars: The Clone Wars

2008

$68,695,443

Star Wars Ep. VII: The Force Awakens

2015

$2,064,615,817

Rogue One: A Star Wars Story

2016

$1,055,083,596

Star Wars Ep. VIII: The Last Jedi

2017

$1,331,635,141

Solo: A Star Wars Story

2018

$393,151,347

Star Wars: The Rise of Skywalker

2019

$1,072,767,997

2 Spider-Man - $10.51 Billion

Spider-Man: Far From Home 

As one of the holy trinity of superheroes alongside Superman and Batman, Spider-Man's place on this list comes as no surprise.

Spider-Man swung into action in 2002 with Tobey Maguire donning the iconic suit. The web-slinger's franchise encompasses four distinct iterations, with 13 movies in total.

The franchise has earned $10.51 billion, making it the most successful single-character franchise, superhero or otherwise.

After Marvel Studios sold the character's rights to Sony for $7 billion in 1999, Sony later negotiated with Disney to integrate Spider-Man into the MCU.

Sam Raimi's 2002 Spider-Man earned over $820 million worldwide and garnered massive critical acclaim, reminding fans that their beloved wall-crawler remained an unparalleled force in superhero cinema.

Spider-Man: No Way Home is the highest-grossing film in the franchise; it earned almost $2 billion at the worldwide box office.

Movie Name

Release Year

Worldwide Gross Revenue

Spider-Man

2002

$821,706,375

Spider-Man/Men in Black II Double-Bill

2002

$4,052,137

Spider-Man 2

2004

$794,697,557

Spider-Man 3

2007

$894,860,230

The Amazing Spider-Man

2012

$757,890,267

The Amazing Spider-Man 2

2014

$708,996,336

Spider-Man: Homecoming

2017

$878,271,291

Spider-Man: Into The Spider-Verse 3D

2018

$375,464,627

Spider-Man: Far From Home

2019

$1,132,107,522

Spider-Man: No Way Home

2021

$1,907,836,254

Spider-Man: Across the Spider-Verse

2023

$682,977,332

1 Marvel Cinematic Universe - $29.62 Billion

Marvel Cinematic Universe, Endgame

When Marvel made the decision to bring its comic characters to the silver screen, it was far from the box office juggernaut it turned out to be today.

The studio was mired in bankruptcy and decided to bank its entire revenue on its first movie.

What sets this franchise apart is how they have woven a tapestry of interconnected narratives, a storytelling feat spanning over a decade and a half.

This cinematic universe has turned the general audience into devoted fans through a series of films divided into phases.

The MCU kicked off in 2008 with the release of Iron Man and has never looked back. The MCU is the highest-grossing movie franchise, earning a total of $29.55 billion across 34 movies.

Avengers: Endgame is the most profitable film in the MCU, making $2.79 billion; Endgame is also the second highest-grossing movie of all time and the highest-grossing film out of any movie from any franchise in the top ten.

Movie Name

Release Year

Worldwide Gross Revenue

Iron Man

2008

$585,171,547

The Incredible Hulk

2008

$265,573,859

Iron Man 2

2010

$621,156,389

Thor

2011

$449,326,618

Captain America: The First Avenger

2011

$370,569,776

The Avengers

2012

$1,515,100,211

Iron Man 3

2013

$1,215,392,272

Thor: The Dark World

2013

$644,602,516

Captain America: The Winter Soldier

2014

$714,401,889

Guardians of the Galaxy

2014

$770,882,395

Avengers: Age of Ultron

2015

$1,395,316,979

Ant-Man

2015

$518,858,449

Captain America: Civil War

2016

$1,151,899,586

Doctor Strange

2016

$676,343,174

Guardians of the Galaxy Vol 2

2017

$869,087,963

Spider-Man: Homecoming

2017

$878,271,291

Thor: Ragnarok

2017

$850,482,778

Black Panther

2018

$1,336,494,320

Avengers: Infinity War

2018

$2,048,359,754

Ant-Man and the Wasp

2018

$623,144,660

Captain Marvel

2019

$1,129,576,094

Avengers: Endgame

2019

$2,788,912,285

Spider-Man: Far From Home

2019

$1,132,107,522

Black Widow

2021

$379,751,131

Shang-Chi and the Legend of the Ten Rings

2021

$432,224,634

Eternals

2021

$401,731,759

Spider-Man: No Way Home

2021

$1,907,836,254

Doctor Strange in the Multiverse of Madness

2022

$952,224,986

Thor: Love and Thunder

2022

$760,928,081

Black Panther: Wakanda Forever

2022

$853,985,546

Ant-Man and the Wasp: Quantumania

2023

$463,635,303

Guardians of the Galaxy Vol 3

2023

$845,468,744

The Marvels

2023

$111,370,508

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